The best Mailchimp alternative for growing businesses
Mailchimp charges $450/mo at 50,000 contacts. Klaviyo charges $720/mo. TopSend is $20/mo — unlimited contacts, unlimited sends, all features included. Plus an AI assistant and a developer API built for coding agents like Claude and Codex.
Pricing comparison
Every email platform charges more as your list grows. TopSend doesn't. Here's what you'd pay at each tier:
| Contacts | Mailchimp | Klaviyo | TopSend |
|---|---|---|---|
| 10,000 | $135/mo | $150/mo | $20/mo |
| 25,000 | $270/mo | $375/mo | $20/mo |
| 50,000 | $450/mo | $720/mo | $20/mo |
| 100,000 | $800/mo | $1,380/mo | $20/mo |
Prices as of March 2026. Mailchimp Standard plan, Klaviyo Email plan. Check each provider's website for current pricing.
Feature comparison
TopSend includes everything you need — the same features as Mailchimp and Klaviyo, plus an AI assistant and flat pricing. All on one plan.
| Feature | TopSend | Mailchimp | Klaviyo |
|---|---|---|---|
| Unlimited contacts | |||
| Unlimited emails | |||
| Automation flows | |||
| A/B testing | |||
| Advanced segmentation | |||
| Analytics & revenue tracking | |||
| Developer API built for coding agents | |||
| E-commerce integrations | |||
| AI email assistant | |||
| Flat pricing (no per-contact fees) |
Frequently asked questions
How much does TopSend cost compared to Mailchimp?
TopSend is $20/month flat for unlimited contacts and unlimited sends. Mailchimp charges $135/mo at 10,000 contacts and $450/mo at 50,000 contacts on their Standard plan. Klaviyo is even more — $720/mo at 50,000 contacts.
Can I switch from Mailchimp to TopSend?
Yes. Export your contacts as a CSV from Mailchimp and import them into TopSend. We support all standard email marketing features — automations, templates, segmentation, analytics, and API access.
Does TopSend have the same features as Mailchimp and Klaviyo?
Yes. Automation flows, A/B testing, advanced segmentation, analytics with revenue tracking, a full REST API, e-commerce integrations (Shopify, WooCommerce), and a built-in AI assistant that writes your campaigns for you. All included on one plan.
Is there a free plan?
TopSend offers a free tier with up to 5,000 emails per month. No credit card required. The Pro plan is $20/month with a 30-day no-questions-asked money-back guarantee.
Why is TopSend so much cheaper?
Legacy email platforms charge per subscriber because that's how the industry started. We built TopSend from scratch on modern infrastructure (Amazon SES) that costs a fraction of what it used to. We pass those savings on instead of charging you more as you grow.
Stop overpaying for email marketing
$20/month. Unlimited everything. No per-contact fees. See how much you'd save.
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